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AffiliateMatch Informer - Issue #61
I got TWO nice surprises in my inbox this week
Contents:
1. Editor's comments
2. I got TWO nice surprises in my inbox this week
3. Is your website down?
4. Guest article: How To Use the Multiplier Effect in Web Marketing
5. Affiliate and Industry News
6. Thank you for helping me spread the word!
7. Subscribe/Unsubscribe information
___________________________________________________________
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1. Editor's comments
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This issue is a little bit longer that usual because I put
in a guest article.
It really has some great links in it that I thought you
might find interesting.
Make sure to read about my surprise emails that I got this
week, they were very exciting for me!
Sincerely,
Chuck McCullough
Chuck@affiliatematch.com
http://www.affiliatematch.com
Make money with your website!
___________________________________________________________
--- Sponsor ---
Every month, Trafficology.com pays people $1,000 for their
best traffic-generation ideas. Then, they publish all
this... FREE! That's why TRAFFICOLOGY is easily the best
"How-To-Get-Traffic" newsletter on earth!
If you're not reading it, you are completely out of the loop!
Check out...
http://www.affiliatematch.com/ads/traffic
...and prepare to be amazed!
___________________________________________________________
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2. I got TWO nice surprises in my inbox this week
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First one was an email from Wayne Yeager of Trafficology telling
me that I had earned $250 because one of the subscribers that I
sent him submitted an idea that he used for this month's
newsletter.
Its nice to get an extra 250 bucks for promoting a great source
of traffic-generating info, and also nice to know that the person
I referred got a nice email telling them they made money too.
The second surprise was actually this month's issue of Trafficology.
There were THREE ideas that I had never thought of to help get more
traffic to my sites!
Not only did this issue make me some money, it gave me some ideas
to try that will surely make me even more money through increased
traffic to my sites.
I like that, and like it a lot.
I don't want to reprint any of the information from his newsletter
because of copyright issues and such, so you'll just have to sign
up and check it out for yourself:
http://www.affiliatematch.com/traffic
Remember that you can make up to $1,000 dollars, either for
submitting an idea that gets published, or for referring
someone that submits an idea that gets published. I can't
think of an easier way to make a $1,000!
To signup to send subscribers to his newsletter so that you
can get this referral bonus, you simply signup yourself and
you will get instructions on how to link.
http://www.affiliatematch.com/traffic
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3. Is your website down?
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If you are like me you might visit your website a dozen or so
times a day.
When you try to access the site you get there with no problems,
so everything should be fine, right?
I found out this isn't always the case.
The past couple of weeks I made the difficult choice of trying
to find a good website hosting company for my websites.
In that process I ended up dumping the one that I thought was
a great bargain and hopefully a great host. I quickly found out
that neither of these were true.
I dismissed the problems that I had getting my server setup as
'normal problems that can happen with any company.'
The problem was that I started to notice that I was having
trouble getting to my sites.
This got me to wondering that if I'm having trouble getting to
my sites the few times I try to get there, how long is it actually
unreachable over a 24 period?
This was a scary thought for me.
When a visitor finds your site on a search engine or from a link
on another site, and gets a 'server not found' message, chances
are they aren't coming back.
So I decided to find something that would monitor the server for
me over a period of time.
What I found was that NetMechanic offers this type of service,
and they even have a free trial that will monitor your sever
over an 8 hour period.
It tries to access your site every 15 minutes or so during that
time, and then sends you a message of how your site did.
The host I was using received a Very Poor rating. For some reason
I wasn't that surprised, but it sure got me moving on trying to
find another host.
If your site is down you are losing money, period.
It is very difficult to get a visitor to your site, and then turn
them into a customer. You never know how many of the visitors that
you lost while your site was down could have become lifetime
customers.
NetMechanic offers this service to monitor your site for you 24
hours a day, 7 days a week. They will send you an email to let
you know when your site is unreachable.
When you get one of these notices you get on the phone to your
hosting provider and get them on it right away.
Turning hours of downtime into minutes can save a ton of money,
and in my case sanity.
If your site is as important to you as mine are to me, at least
try out the free sample:
http://www.affiliatematch.com/netmechanic/
(Once you get to their site, click the Monitor Server graphic
at the top of the page, then Free Sample on the right)
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4. How To Use the Multiplier Effect in Web Marketing
by Michael Southon
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One of the most exciting things about doing business
online is the Multiplier Effect. It's the principal
factor behind some of the fortunes that have been made
on the Internet.
How does it work?
The Multiplier Effect occurs when your marketing
technique either:
A) replicates itself over and over again, or
B) feeds into other marketing techniques
A classic example of the first kind of Multiplier
Effect is the Free E-Book.
Ten people download your Free E-book and offer it from
their websites. Those ten people each get downloads
and it's now being offered on 100 websites, and so on.
The second type of Multiplier Effect occurs when one
marketing technique results in benefits from another
marketing technique.
A good example of this is Link Exchange.
Let's say you get links on 100 different websites.
When the Search Engines spider those websites, they
find your link. Your 'link popularity' then increases
and as a result, your ranking in the Search Engines
goes up.
This kind of Multiplier Effect often results in a
'feedback loop'.
Because your website now ranks higher in the Search
Engines, more people want to exchange links with you.
You now have links on 300 different websites. This in
turn gives you an even higher ranking in the Search
Engines, and so on.
Some marketing techniques have no Multiplier Effect.
For example, posting to FFA sites - after only a few
hours your ad drops off the FFA site and you have to
start again.
One of the most powerful Multiplier Effects I know of
occurs when you write Ezine Articles.
The main purpose in writing Ezine Articles is to get
them published in Ezines. And that on its own will
bring you a lot of highly targeted traffic. But the
benefits don't stop there.
When your Articles are posted on other people's
websites you get free links (from your Resource Box)
back to your website - more traffic. This increases
your link popularity and so your ranking in the Search
Engines goes up - more traffic. Eventually you'll find
your Articles appearing in Free E-Books - even more
traffic.
As you can see, this kind of Multiplier Effect rapidly
builds up its own momentum - after a certain point
it's virtually unstoppable.
Here are 2 ways you could start using the Multiplier
Effect:
1) Launch a Free E-Book
Start collecting Ezine Articles on a particular topic.
The topic could be 'Search Engine Positioning',
'Website Design', 'Affiliate Programs', 'Ad Writing',
'Choosing a Web Host', or it could be on 'Parenting',
'Gardening' etc.
When you have about 25 good Articles on your chosen
topic, contact the Authors and ask their permission to
include their Articles in your Free E-Book (with the
Author's Resource Box).
Make sure your free E-Book has plenty of links back to
your website.
The secret to making this technique work is to ensure
that your Free E-Book is closely related to the theme
of your website. For example, if you market 'Search
Engine Submission' tools from your website, an
excellent topic for your Free E-Book would be 'Search
Engine Positioning'.
Here's a tip that will help you find out exactly how
much traffic you're getting from your Free E-Book.
Make a copy of your index page and re-name it
something else, such as:
http://www.yourdomain.com/free-ebook.html
In your Free E-Book, instead of linking to your home
page (index.html), link to the duplicate home page
(free-ebook.html). This way, you'll be able to check
in your webstats exactly how many visitors are coming
to your website from your Free E-Book.
Include a short note on the index page of your Free
E-Book telling people that they are welcome to give
away your E-Book from their website.
Then submit your Free E-Book to these directories:
http://www.zdnet.com
http://www.upload.com
http://www.ebooksnbytes.com
http://ebooks.searchking.com
http://www.free-ebooks.net/
http://www.ebookdirectory.com/
http://www.ldpublishing.com/index1.html
2) Write Ezine Articles
Whatever you do on the Web, you must have picked up
dozens of tips along the way - tips that would be very
useful to other people who are just starting out.
Turn those tips into a series of articles, give them
catchy titles and submit them to these 'article
announcement lists' (you'll have to subscribe first):
mailto:article_announce-subscribe@egroups.com
mailto:aabusiness-subscribe@egroups.com
mailto:aageneral-subscribe@egroups.com
mailto:aainet-subscribe@egroups.com
mailto:Free-Content-subscribe@egroups.com
mailto:articles_archives-subscribe@egroups.com
mailto:PublishInYours-subscribe@egroups.com
mailto:publisher_network-subscribe@egroups.com
mailto:ArticlePublish-subscribe@yahoogroups.com
mailto:subportal-subscribe@egroups.com
Then put your articles on autoresponder and submit
them to these 'online article archives':
http://www.ezinearticles.com/add_url.html
http://www.ideamarketers.com/
http://www.mega-success.com/articles/submit.shtml
http://cyberprosper.com/submit.shtml
http://www.womans-net.com
http://www.connectionteam.com/submit.html
http://www.netterweb.com/articles/
http://article_depot.50megs.com/
Think of your Articles and Free E-Books as seeds -
scatter them around, then watch them bear fruit and
multiply.
(c) 2000 by Michael Southon
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
ABOUT THE AUTHOR: Michael Southon is the
author of the popular new E-Book, 'Ezine Writer!'
Discover the #1 Secret of Ezine Marketing - More
Traffic, More Sales: http://www.ezine-writer.com/
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5. Affiliate and Industry News
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Amazon 'Leaves Door Open' for Buyout by AOL - Reports
http://www.ecommercetimes.com/perl/story/12264.html
Hotmail Upgrading Virus Security to Thwart SirCam
http://www.ecommercetimes.com/perl/story/12288.html
Hackers Pounce On New Telnet Hole
http://www.newsbytes.com/news/01/168326.html
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6. Thank you for helping me spread the word!
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AffiliateMatch.com has become one of the top affiliate portals
on the Net. If you know of anyone that might be interested in
making more money from their website, please forward this
issue to them.
Thank you!!
=====================================
7. Subscribe/Unsubscribe Information
=====================================
The only way to receive this newsletter is to signup for
it at http://www.affiliatematch.com/ I do not sell, lease,
share, or use any other means that may result in your email
address being used for any purpose other than our newsletter.
To subscribe, send a blank email to
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