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Got Web Traffic but Still Low Sales?
If you aren't making quite as much as you
would like from affiliate programs or your
website, this issue should help.
I put together an article on creating your
own products, and have a REALLY useful guest
article on ways to get more sales from your
existing traffic.
Great stuff!
Contents:
1. Have you created your OWN product yet?
2. Guest article - Got Web Traffic but Still Low Sales?
Ten Ways to Selling Success
3. Affiliate and Industry News
4. Thank you for helping me spread the word!
5. Subscribe/Unsubscribe information
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1. Have you created your OWN product yet?
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If you are having a tough time making as much money as you
like promoting other people's products, maybe its time to think
about creating your own.
There are so many resources now to give you ideas, show you how
to create your product, how to promote it, and how to sell it.
It can be difficult, but once you have your product ready you
can really make some serious money from it. You no longer have
to worry about other affiliates getting your target audience to
buy through their links instead of yours.
You can setup your own affiliate program and have people selling
for you instead of the other way around.
I'm not knocking affiliate programs, I'm just saying that this
is a very powerful way to increase your income online.
Plus, as you build your customer list you can always offer them
products from affiliate programs that you have joined.
Since they have already purchased from you once, and hopefully
you have delivered a quality product, they will be much more
receptive to your recommendations.
I'm currently working on a ebook that should be ready within the
next couple of weeks. I figure I have nothing to lose by giving
it a shot except my time.
But I consider the time a learning experience. The mistakes I
make with my first book will make me that much more prepared
for my second one.
Heck, if it turns out not to be good enough to sell I can even
offer it as a free book to help generate additional traffic to
my websites and the affiliate programs that I promote.
My favorite resource for learning about the whole process of
creating my own products was by Marlon Sanders at:
http://www.affmatch.com/products
It shows you how to quickly get your product created and ready
to sell in no time at all.
The theme of it is: "Stop making the other guy rich!"
Marlon knows what to sell on the Internet, and he knows how
to sell it.
I figured it only makes sense to learn from one of the best.
Sometimes you get the feeling he is a little 'rough around
the edges' but it works.
His affiliate program has been my number one money maker
for quite some time now, so I personally know he is doing
something right.
If you've been thinking that you should create a product,
or if you started but never finished, now is the time to
get going.
Who knows, 2002 might be the year that you start making
YOURSELF rich! (That goal is definitely on my mind!)
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2. Got Web Traffic but Still Low Sales? Ten Ways to Selling
Success - By Judy Cullins
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Have you put a lot of effort, time, and money into your site and
are frustrated with lackluster sales? Are you planning to put up
a new Web site and don’t know where to start?
If you are like many business professionals out there, you know
your subject, you are an expert speaker or coach in your field,
you are even passionate about it. You have great products and
services to sell.
But do you translate those into benefit-driven headlines that
pull sales? If you have already put your Web site up did you
address your purpose? Do you want to inform, communicate, help?
That's fine, but if you want to sell something, you will drive
your potential customers away with such non-effective phrases as
"welcome to my site," "Here's my product" long paragraphs of your
bio on the home page, your book's introduction, or "subscribe to
my ezine."
You have only 10 seconds to impress your potential buyers.
They don't care about anything except what you can do for them.
Give them a reason to buy.
It's never too late to refresh your home page and others with
"marketing pizzaz." Your home page deserves time and effort and
some money. You will need to edit it several times before
landing on just the right phrases. Without these and continuous
maintenance, Your unguided efforts are wasted.
Instead, write compelling, emotional , benefit-driven copy to
inspire people to take out their credit cards to buy your unique,
wonderful creations. You can when you apply the following power
"Marketing Pizzazz" techniques.
1. Write dazzling home-page copy that gives your customers a
reason to click to your product.
Using "click here" following your headline such as "Quadruple
your Web Sales in Less than Three Months" send your visitors to
a short sales letter or bulleted benefits and a choice to "buy
now." Before I learned this ultimate powerful technique, my Web
sales were flat. Since incorporating copywriting with "marketing
pizzazz" my brand new Web site sales jumped from $75 in August
to over $2,665 by December 20.
2. Preplan and Know your Web site's purpose. Without a clear
purpose, your visitors will be confused and leave. If you are a
coach, make sure that is clear. Put up your audience concerns and
challenges. Then follow those with bulleted solutions you can
give them. If you have a book to offer, make sure your navigation
bars and copy are strong, so your visitor will go to your order
page.
Have you ever visited Web sites and leave wondering what are they
selling? What can they do for me? What do they want the visitor,
to do?
3. Sell your products and services through brave, bold,
headings. Headings can ask a pertinent question about your
visitors challenges, such as "Are your Web sales puny?" Or, "Are
you frustrated not being in the career you love? Headings can
use a benefit statement such as Quadruple your Success (you name
what it is) with one feature it works with, such as the Online
Promotion Tool Kit (name your product or service).
4. Use sparkling testimonials from the rich and famous on your
home page and all others about each product or service you offer..
You may have them for your product and service, but do you have
them for your ezine, free articles, and Web site? When other
people in your field praise you, your visitors are likely to trust
their opinions. It's often better than tooting our own horns.
5. Support your home page "Marketing Pizzazz" copy with proper
links to product sales letters, stories, and service. Let's say
you have a bold heading "Quadruple your Web sales in Just Three
Months with Opt-In Ezine Articles." Place a "click here" next to
it so you make it easy for your visitors to buy. Where will you
take your visitor? To your sales letter, of course!
6. Make your layout clear, clean, and consistent. You need to
organize each page in the same layout—such as left centered,
right centered, or centered. If you mix designs, your would-be
client or buyer will think you unprofessional. Go to other Web
sites and choose a design that resonates with you. Keep every
page in the same format.
7. Use color, font changes, small graphics to spice up your
site, but remember to use a lot of white space. Too many large
graphics make your site load slowly, and your visitors will leave
before seeing how you can help them. Without easy-to-read copy
and clear navigation they will also disappear. Remember the "10
second" rule.
If you are like me, and have a content-dense site, it's OK to
include long copy as long as you divide it into bite-size pieces
with plenty of headlines. A good ideas to to ask your friends and
associates to visit your site to report glitches and feedback.
What turns them on or off? They often see what the creator is too
close to see.
8. Put your information in short paragraphs. Visitors love free
content, but when they see a long line of print, they get
discouraged because they want their information fast, clear, and
concise. Make each paragraph only 4-6 lines. Online readers want
easy-to-read material they can get the main points from, and
they want it faster than light rays.
9. Be consistent with your headings and body fonts. Do not use
all capital letters in your articles or headings, unless a few
for emphasis. They are hard to read. Do not use the same font for
headlines and titles as you do for the body of information beneath.
This mistake makes it hard to distinguish the two.
If you are a non-techie like myself, you can use primarily two
fonts: "Arial" for headings, and "Times Roman" for the body. Notice
the no tails in Arial (called sans serif), good for short copy.
Times Roman and other serif style fonts (with tails) make it easy
for the reader, because the words are more recognizable in this
style, making them easier to read.
10. Use dividers such as ======, or ++++++ when you change
topics. These can add variety and help your visitor to see your
message more clearly. These are often used on business ezines.
Each publisher makes their ezine their own by their personal
choices.
Remember your home page must give your visitors a reason to buy.
Use these "Marketing Pizazz" techniques throughout your site.
Think right now, what is it I need to act on next to manifest
more dollar success on my site?
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Judy Cullins: author, publisher, book coach
From: _Ten Non-techie Ways to Market Your Book Online_
http://www.bookcoaching.com/discounts.shtml --teleclasses
Helps professionals manifest their book dreams.
20 clients published since 1999!
Subscribe to FREE ezine "The Book Coach Says..."
Email: Judy@bookcoaching.com
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3. Affiliate and Industry News
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divine Licenses Northern Light Content, Search to Yahoo!
http://boston.internet.com/news/article/0,1928,2001_960061,00.html
Yahoo to put price on searches
http://www.business2.com/articles/web/0,,37313,FF.html
Behind Kozmo.com's Fall: A Direct Marketer's Nightmare
http://www.imarketingnews.com/cgi-bin/artprevbot.cgi?article_id=18642
Amazon Hits Profitability in Q4
http://www.imarketingnews.com/cgi-bin/artprevbot.cgi?article_id=18641
Customer Retention Run Amok
http://www.ecommercetimes.com/perl/story/15944.html
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4. Thank you for helping me spread the word!
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AffiliateMatch.com has become one of the top affiliate portals
on the Net. If you know of anyone that might be interested in
making more money from their website, please forward this
issue to them.
Thank you!!
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5. Subscribe/Unsubscribe Information
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